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book Marketing 16th Edition by William Pride,Ferrell cover

Marketing 16th Edition by William Pride,Ferrell

النسخة 16الرقم المعياري الدولي: 978-1111526191
book Marketing 16th Edition by William Pride,Ferrell cover

Marketing 16th Edition by William Pride,Ferrell

النسخة 16الرقم المعياري الدولي: 978-1111526191
تمرين 1
Goodyear Tire Rubber Company
In addition to providing information about the company's products, Goodyear's website helps consumers find the exact products they want and will even direct them to the nearest Goodyear retailer. Visit the Goodyear site at www.goodyear.com.
Based on what you learned at the website, describe what Goodyear has done to position its tires.
التوضيح
موثّق
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Goodyear positioned its tires by working...

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Marketing 16th Edition by William Pride,Ferrell
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