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book Marketing 16th Edition by William Pride,Ferrell cover

Marketing 16th Edition by William Pride,Ferrell

النسخة 16الرقم المعياري الدولي: 978-1111526191
book Marketing 16th Edition by William Pride,Ferrell cover

Marketing 16th Edition by William Pride,Ferrell

النسخة 16الرقم المعياري الدولي: 978-1111526191
تمرين 15
When a firm decides to brand its products, it may choose one of several strategies. Name one company that uses each of the following strategies. How does each strategy help the company?
a. Individual branding
b. Family branding
c. Brand extension
التوضيح
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Individual branding: The Company that us...

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Marketing 16th Edition by William Pride,Ferrell
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