
Marketing 16th Edition by William Pride,Ferrell
النسخة 16الرقم المعياري الدولي: 978-1111526191
Marketing 16th Edition by William Pride,Ferrell
النسخة 16الرقم المعياري الدولي: 978-1111526191 تمرين 15
When a firm decides to brand its products, it may choose one of several strategies. Name one company that uses each of the following strategies. How does each strategy help the company?
a. Individual branding
b. Family branding
c. Brand extension
a. Individual branding
b. Family branding
c. Brand extension
التوضيح
Individual branding: The Company that us...
Marketing 16th Edition by William Pride,Ferrell
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