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book Marketing 16th Edition by William Pride,Ferrell cover

Marketing 16th Edition by William Pride,Ferrell

النسخة 16الرقم المعياري الدولي: 978-1111526191
book Marketing 16th Edition by William Pride,Ferrell cover

Marketing 16th Edition by William Pride,Ferrell

النسخة 16الرقم المعياري الدولي: 978-1111526191
تمرين 8
The brand name Xerox is sometimes used generically to refer to photocopiers, and Kleenex is used to refer to facial tissues. How can the manufacturers protect their brand names, and why would they want to do so?
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Brand names need to be protected by the ...

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Marketing 16th Edition by William Pride,Ferrell
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