
Marketing 16th Edition by William Pride,Ferrell
النسخة 16الرقم المعياري الدولي: 978-1111526191
Marketing 16th Edition by William Pride,Ferrell
النسخة 16الرقم المعياري الدولي: 978-1111526191 تمرين 8
The brand name Xerox is sometimes used generically to refer to photocopiers, and Kleenex is used to refer to facial tissues. How can the manufacturers protect their brand names, and why would they want to do so?
التوضيح
Brand names need to be protected by the ...
Marketing 16th Edition by William Pride,Ferrell
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