Marketing 16th Edition by William Pride,Ferrell

تمرين 10

Myspace
Myspace is not just for friends. It is also a unique promotional platform for musical artists, especially unsigned and independent artists. By creating a Myspace page, musicians can share their songs, post important dates, or even blog. Myspace music pages are different from record company websites because they feel more personal. Artists also take advantage of Myspace's viral nature by allowing other Myspace members to post their pictures, songs, and music videos on their own Myspace profi le pages. Visit the website at http:// music.myspace.com , and look for your favorite artist or discover a new one.
Is word-of-mouth communication occurring at this website? Explain.