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Marketing Channels 8th Edition by Bert Rosenbloom
النسخة 8الرقم المعياري الدولي: 978-0324316988Marketing Channels 8th Edition by Bert Rosenbloom
النسخة 8الرقم المعياري الدولي: 978-0324316988 تمرين 1
Southland's 7-11 stores consist mostly of independent franchisees. Even though the franchisees are independent businesses, Southland is able to get detailed performance data on all phases of their operations on a daily basis. Franchisees that do not measure up to Southland's performance standards can be terminated on 72 hours' notice.
Why do you think Southland is able to wield such strong control over information gathering from its 7-11 franchisees?
Why do you think Southland is able to wield such strong control over information gathering from its 7-11 franchisees?
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The independent franchisee F is able to ...
Marketing Channels 8th Edition by Bert Rosenbloom
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