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book Marketing Channels 8th Edition by Bert Rosenbloom cover

Marketing Channels 8th Edition by Bert Rosenbloom

النسخة 8الرقم المعياري الدولي: 978-0324316988
book Marketing Channels 8th Edition by Bert Rosenbloom cover

Marketing Channels 8th Edition by Bert Rosenbloom

النسخة 8الرقم المعياري الدولي: 978-0324316988
تمرين 4
What role can marketing channels play in helping the service provider to tangibilize the service? How does this relate to the other strategic components of the marketing mix?
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The role played by the marketing channel...

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Marketing Channels 8th Edition by Bert Rosenbloom
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