Basic Marketing Research 7th Edition by Gilbert Churchill,Tom Brown,Tracy Suter

تمرين 6

The Communicon Company was a large supplier of residential telephones and related services iii the southeast United States. The R D group at the company recently designed a prototype with a memory function that could store the number of calls and the contents of the calls for a period of 72 hours. A similar product, introduced by a competitor six months earlier, was marginally successful. However, both models suffered from a technical flaw. The audio quality on calls that lasted for over 20 minutes would begin to deteriorate due to technical limitations. Despite the flaw, management was excited about the new product and decided to do a field study to gauge consumer reaction. A random sample of 1,000 respondents was to be chosen from three major metropolitan centers in the Southeast. The questionnaires were designed to find out respondents' attitudes and opinions toward this new instrument.
In this situation, is the research design appropriate If yes, why If no, why not