Basic Marketing Research 7th Edition by Gilbert Churchill,Tom Brown,Tracy Suter

تمرين 3

Problem1 and 2 could be assigned to pairs of students, with one student answering Problem 1 and the other answering Problem 2. The students could then compare their results and discuss the advantages and disadvantages of structure in observational research.
Be a mystery shopper and assess the service provided to customers at the checkout counter at two grocery stores in your area. Record anything that you believe is relevant to the service provided customers.
(Reference Discussion Question 1)
Be a mystery shopper and assess the service provided to customers at the check-out counter at two grocery stores in your area. Complete the following structured observation table for each: