Basic Marketing Research 7th Edition by Gilbert Churchill,Tom Brown,Tracy Suter

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A small brokerage firm was concerned with its declining number of customers and decided to do a quick survey. The major objective was to find out the reasons for patronizing a particular brokerage firm and to find out the importance of customer service. The following questionnaire was to be administered by telephone.
Good Afternoon, Sir/Madam:
We are doing a survey on attitudes toward brokerage firms. Could you please answer the following questions Thank you.