Basic Marketing Research 7th Edition by Gilbert Churchill,Tom Brown,Tracy Suter

تمرين 20

Assume that a medium-sized manufacturer of candy employs you to conduct an observation study in determining children's influence on adults in the purchase of candy.
a. List the variables that are relevant in determining this influence.
b. List the "observations" that might reflect each of these variables.
c. Develop an observation form that will enable you to collect the needed information.
d. Observe three such purchases in a store/supermarket or the location that you specified above.
e. Report your findings.