Basic Marketing Research 7th Edition by Gilbert Churchill,Tom Brown,Tracy Suter

تمرين 12

The Minnesota National Bank, headquartered in Minneapolis, Minnesota, has some 400,000 users of its credit card scattered throughout the state of Minnesota. The application forms for the credit card asked for the usual information on name, address, phone, income, education, and so on, that is typical of such applications. The bank is now very much interested in determining if there is any relationship between the uses to which the card is put and the socioeconomic characteristics of the using party; for example, is there a difference in the characteristics of those people who use the credit card for major purchases only, such as appliances, and those who use it for minor as well as major purchases
a. Identify the population and sampling frame that would be used by Minnesota National Bank.
b. Indicate how you would draw a simple random sample from the above sampling frame.
c. Indicate how you would draw a stratified sample from the above sampling frame.
d. Indicate how you would draw a cluster sample from the above sampling frame. e. Which method would be preferred Why