Basic Marketing Research 7th Edition by Gilbert Churchill,Tom Brown,Tracy Suter

تمرين 13

Establish response categories and codes for the following question, which was asked of a sample of business executives: "In your opinion, which types of companies have not been affected by the present economic climate"
b. Code the following responses using your categories and codes.
1. Washington Post
2. Colgate Palmolive
3. Procter Gamble
4. Hilton Hotels
5. Bank of America
6. Faberge
7. Marine Midlands Banks
8. Amana
9. Holiday Inn
10. Whirlpool
11. Chili's
12. CitiBank