Basic Marketing Research 7th Edition by Gilbert Churchill,Tom Brown,Tracy Suter

تمرين 1

The following is a questionnaire to be completed by customers of the Hilltop Smoked Meat Co. Restaurant. Build a codehook that might be used to transfer raw answers from completed questionnaires to a data file. Be specific about locations in the data file, variable names, the codes to be used, and how missing data will be treated.