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Basic Marketing Research 7th Edition by Gilbert Churchill,Tom Brown,Tracy Suter
النسخة 7الرقم المعياري الدولي: 978-1439041390Basic Marketing Research 7th Edition by Gilbert Churchill,Tom Brown,Tracy Suter
النسخة 7الرقم المعياري الدولي: 978-1439041390 تمرين 3
A large toy manufacturer wants to determine the characteristics of families who have purchased a new electronic game that is designed and marketed for all age groups. Management needs your assistance in interpreting the cross-tab tables in Exhibits 1 and 2.
a. What does Exhibit 1 indicate Explain and show calculations where necessary.
b. What does Exhibit 2 indicate Have your conclusions changed or remained the same Explain.
a. What does Exhibit 1 indicate Explain and show calculations where necessary.
b. What does Exhibit 2 indicate Have your conclusions changed or remained the same Explain.
التوضيح
موثّق
موثّق
Cross Tabulation
An approach that is us...
Basic Marketing Research 7th Edition by Gilbert Churchill,Tom Brown,Tracy Suter
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