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book Global Marketing 9th Edition by Warren Keegan,Mark Green cover

Global Marketing 9th Edition by Warren Keegan,Mark Green

النسخة 9الرقم المعياري الدولي: 978-0134138183
book Global Marketing 9th Edition by Warren Keegan,Mark Green cover

Global Marketing 9th Edition by Warren Keegan,Mark Green

النسخة 9الرقم المعياري الدولي: 978-0134138183
تمرين 4
Briefly explain the social research of Everett Rogers on the topics of diffusion of innovations, characteristics of innovations, and adopter categories. How does the adoption process in Asia differ from the traditional Western model?
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ER's research work helps marketers to un...

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Global Marketing 9th Edition by Warren Keegan,Mark Green
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