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book Global Marketing 9th Edition by Warren Keegan,Mark Green cover

Global Marketing 9th Edition by Warren Keegan,Mark Green

النسخة 9الرقم المعياري الدولي: 978-0134138183
book Global Marketing 9th Edition by Warren Keegan,Mark Green cover

Global Marketing 9th Edition by Warren Keegan,Mark Green

النسخة 9الرقم المعياري الدولي: 978-0134138183
تمرين 6
What is the difference among ethnocentric, polycentric, and geocentric pricing strategies? Which would you recommend to a company that has global market aspirations?
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Ethnocentric pricing strategy:
An ethno...

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Global Marketing 9th Edition by Warren Keegan,Mark Green
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