Managerial Economics & Organizational Architecture 5th Edition by James Brickley, Jerold Zimmerman, Clifford Smith

تمرين 25

You operate a small microbrewery in Germany. The demand curve for cases of your beer is P = 50 .002 Q. Your marginal cost for producing beer is 10 euros per case. Currently you are charging all customers the same price for a case of your beer.
Describe how you might capture additional profits using a more sophisticated pricing policy that does not involve capturing more of the consumer surplus. Explain.