Managerial Economics & Organizational Architecture 5th Edition by James Brickley, Jerold Zimmerman, Clifford Smith

تمرين 1

Jog PCS is a wireless telephone company. It sells portable digital phones to three customer groups: (1) business users, (2) high-volume individual users, and (3) low-volume individual users. Currently, the company is functionally organized. Primary functions include product development, marketing, sales, and customer service. The organizational chart is as follows:

The CEO, von Hugel, is considering reorganizing the company as a multidivisional firm organized around customer type. Draw the revised organizational chart.