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book Marketing Management 1st Edition by Greg Marshall,Mark Johnston cover

Marketing Management 1st Edition by Greg Marshall,Mark Johnston

النسخة 1الرقم المعياري الدولي: 978-0073529790
book Marketing Management 1st Edition by Greg Marshall,Mark Johnston cover

Marketing Management 1st Edition by Greg Marshall,Mark Johnston

النسخة 1الرقم المعياري الدولي: 978-0073529790
تمرين 11
What is a value proposition For each of these brands, articulate your perception of their key value proposition:
a. Caterpillar earth mover
b. Apple iPod
c. Wii home gaming system
d. McDonald's hamburgers
e. FedEx overnight delivery service
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Marketing Management 1st Edition by Greg Marshall,Mark Johnston
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