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book Marketing Management 1st Edition by Greg Marshall,Mark Johnston cover

Marketing Management 1st Edition by Greg Marshall,Mark Johnston

النسخة 1الرقم المعياري الدولي: 978-0073529790
book Marketing Management 1st Edition by Greg Marshall,Mark Johnston cover

Marketing Management 1st Edition by Greg Marshall,Mark Johnston

النسخة 1الرقم المعياري الدولي: 978-0073529790
تمرين 1
This chapter talks about CRM as an "enabler of great marketing." In what specific ways does CRM enable great marketing That is, what can a marketing manager do better because his or her firm effectively practices CRM
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Customer relationship management (CRM) c...

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Marketing Management 1st Edition by Greg Marshall,Mark Johnston
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