Marketing Management 1st Edition by Greg Marshall,Mark Johnston

تمرين 4

Consider each of the brands below. Assuming that a strong CRM system is in place in each brand's parent firm, what specific actions can marketing managers take in each case to ensure high satisfaction and loyalty among the most profitable customers
a. Chick-fil-A
b. State Farm Insurance
c. Amazon.com
d. Dell computer
e. GE home appliances