Marketing Management 1st Edition by Greg Marshall,Mark Johnston

تمرين 1

Go to the Nielsen/Claritas Web site (www.mybestsegments.com) and click on "ZIP Code Look-Up". There you will find a demo that allows you to type in a zip code of your choice and find out what PRIZM clusters are predominate in that geographic area.
a.What do the findings tell you about the overall composition of potential customers within that zip code
b.Based on the array of clusters represented, what kinds of start-up businesses might flourish within the geographic area Why do you believe those businesses in particular would be successful