Marketing Management 1st Edition by Greg Marshall,Mark Johnston

تمرين 7

Assume for a moment that you are in marketing for Staples (the office supply company) and that the clients you are responsible for are business users (not end-user consumers). What five business market segmentation variables do think will be most useful to consider as you move toward honing in on the Staples business target markets with the best ROI Justify your choice of each.