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book Marketing Management 1st Edition by Greg Marshall,Mark Johnston cover

Marketing Management 1st Edition by Greg Marshall,Mark Johnston

النسخة 1الرقم المعياري الدولي: 978-0073529790
book Marketing Management 1st Edition by Greg Marshall,Mark Johnston cover

Marketing Management 1st Edition by Greg Marshall,Mark Johnston

النسخة 1الرقم المعياري الدولي: 978-0073529790
تمرين 2
You have been asked by Coca-Cola's product manager to present the arguments for and against extending the Coke brand to a new cola drink. What would be the arguments for and against extending the Coke brand to a new cola drink
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Brand:
Brand refers to the signs, symbo...

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Marketing Management 1st Edition by Greg Marshall,Mark Johnston
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