Marketing Management 1st Edition by Greg Marshall,Mark Johnston

تمرين 9

HP recently sued two companies that sell refilled ink cartridges, arguing that the companies violate some of HP's patents HP holds 9,000 patents related to imaging and printing, 4,000 of them for consumable supplies such as ink and cartridges. If companies are allowed to refill and resell HP cartridges, will this hurt HP's razor-and-blades strategy of selling its printers less expensively in hopes of making up profits in the cartridges Is there something else that HP could do to sell printers at less than cost, but somehow make it up after the sale