Marketing Management 1st Edition by Greg Marshall,Mark Johnston

تمرين 1

Consider the concept of value co-creation.
a. In your own words, explain the concept of value co-creation.
b. What are some specific ways value can be co-created
c. Provide an example of a specific value network you believe results in a high level of value co-creation.
d. Provide an example of a specific firm or firms that could benefit by establishing a value network and engaging in value co-creation. In what ways would this approach be an improvement over their existing business approach