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book Marketing Management 1st Edition by Greg Marshall,Mark Johnston cover

Marketing Management 1st Edition by Greg Marshall,Mark Johnston

النسخة 1الرقم المعياري الدولي: 978-0073529790
book Marketing Management 1st Edition by Greg Marshall,Mark Johnston cover

Marketing Management 1st Edition by Greg Marshall,Mark Johnston

النسخة 1الرقم المعياري الدولي: 978-0073529790
تمرين 1
The case mentions a problem facing Toyota: how marketers can analyze the effectiveness of different media (print, TV, Web) in various regions. What metrics would you design to begin to tackle this problem
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Sustainability in business refers to the...

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Marketing Management 1st Edition by Greg Marshall,Mark Johnston
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