Economics Today 18th Edition by Roger LeRoy Miller

تمرين 10

Classify each of the following as an example of direct, interactive, and/or mass marketing. a. A cosmetics firm pays for full-page display ads in a number of top women's magazines.
B) A magazine distributor mails a fold-out flyer advertising its products to the addresses of all individuals it has identified as possibly interested in magazine subscriptions.
C) An online gambling operation arranges for popup ads to appear on the computer screen every time a person uses a media player to listen to digital music or play video files, and clicking on the ads directs an individual to its Web gambling site.
D) A car dealership places advertisements in newspapers throughout the region where potential customers reside.