Technology Ventures: From Idea to Enterprise 4th Edition by Thomas Byers,Richard Dorf ,Andrew Nelson

تمرين 1

1 Zipcar offers a sophisticated form of car sharing (see www.zipcar.com). The firm opened for business in Boston in late 2000. Describe the strategy of Zipcar using the six questions of Figure 4.2. Is the Zipcar strategy sustainable, and will it lead to profitability