Technology Ventures: From Idea to Enterprise 4th Edition by Thomas Byers,Richard Dorf ,Andrew Nelson

تمرين 3

Nektar is an innovative drug delivery company creating differentiated products to allow for the inhalation of a number of medicines. Examine Nektar's website and publicly available information. Describe Nektar's strategy using Tables 4.6 and 4.9.
TABLE 4.6 Four common types of strategies and their characteristics.

TABLE 4.9 Three types of competitive tactics.