Technology Ventures: From Idea to Enterprise 4th Edition by Thomas Byers,Richard Dorf ,Andrew Nelson

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1 There continues to be a disparity between the advertising dollars spent on reaching TV views and Internet users vs. the amount of time that is spent interacting with each media. A large degree of Google's success is attributable to taking advantage of this large gap. Research to determine (a) TV advertising dollars and Internet advertisng dollars spent, and (b) amount of time spent watching TV vs. using the Internet. How has Google taken advantage of this disparity? Are there other major societal trends forecasted that will continue to shift advertising dollars to new mediums?