Technology Ventures: From Idea to Enterprise 4th Edition by Thomas Byers,Richard Dorf ,Andrew Nelson

تمرين 4

The traditional newspaper industry is in a declining phase and much has been written on how newspapers should reinvent themselves. How are various newspaper organizations addressing this challenge? What is the best next step in the newspaper industry? See Figure 10.6 for potential options.
FIGURE 10.6 Eight types of innovation and the life cycle of a market.
Source: Moore, 2004.