Technology Ventures: From Idea to Enterprise 4th Edition by Thomas Byers,Richard Dorf ,Andrew Nelson

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3 Genentech has a unique culture known for rigorous science, guarding of industry secrets, and rigid rules. Its key principle is: good scientists make for good science make for good products make for a good company. Describe Genentech 's culture in terms of norms and rituals. See www.gene.com.