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The Economic Way of Thinking 13th Edition by David Prychitko, Peter Boettke, Paul Heyne
النسخة 13الرقم المعياري الدولي: 9780132992695The Economic Way of Thinking 13th Edition by David Prychitko, Peter Boettke, Paul Heyne
النسخة 13الرقم المعياري الدولي: 9780132992695 تمرين 10
Are advertising costs capable of affecting the net-revenue-maximizing price for the product advertised?
(a) Do beer drinkers have to pay more for the beer they drink because the brewery pays a huge sum of money to advertise it on national television?
(b) When a breakfast-food company pays a celebrity athlete a million dollars for the right to put his picture on the cereal box, will this lead to an increase in the price of the cereal?
(a) Do beer drinkers have to pay more for the beer they drink because the brewery pays a huge sum of money to advertise it on national television?
(b) When a breakfast-food company pays a celebrity athlete a million dollars for the right to put his picture on the cereal box, will this lead to an increase in the price of the cereal?
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Advertising is a king of marketing by wh...
The Economic Way of Thinking 13th Edition by David Prychitko, Peter Boettke, Paul Heyne
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