تكلم مع الذكاء الاصطناعي
Essentials of Marketing Research 3rd Edition by Joseph Hair ,Mary Celsi ,Robert Bush,David Ortinau
النسخة 3الرقم المعياري الدولي: 978-0078028816Essentials of Marketing Research 3rd Edition by Joseph Hair ,Mary Celsi ,Robert Bush,David Ortinau
النسخة 3الرقم المعياري الدولي: 978-0078028816 تمرين 1
What is the role of marketing research in organizations?
التوضيح
موثّق
موثّق
Marketing:
Marketing refers to the function of management through which an organisation tries to promote its goods and services within a target audience and market to gain more share.
Market Research:
Marketing research refers to the function of gathering actionable data and intelligence about a market from different primary and secondary sources with the aim of building an effective and efficient marketing plan.
Marketing research plays an important role in an organization. Let's understand how:
1) Guideline:
Marketing research provides an organization with a roadmap upon which it can build a marketing strategy since marketing research helps manager understand the market and audience better in terms of interests, requirements etc.
2) Identifying Opportunities:
Marketing research helps the manager understand the need for the market in an in-depth manner. Through marketing research, a manager gets to know how he can manufacture his products to derive customer satisfaction levels, how to distribute the products, how to collect feedbacks etc. which helps him formulate a better marketing strategy through a thorough understanding of different opportunities present in the market.
3) Effective Communication:
Marketing research also allows the marketer to understand which forms of different communication channels will work together to attract and gain more market share. This research also helps him understand which forms of social media he needs to monitor to understand the brand image in the eyes of users across internet.
Marketing refers to the function of management through which an organisation tries to promote its goods and services within a target audience and market to gain more share.
Market Research:
Marketing research refers to the function of gathering actionable data and intelligence about a market from different primary and secondary sources with the aim of building an effective and efficient marketing plan.
Marketing research plays an important role in an organization. Let's understand how:
1) Guideline:
Marketing research provides an organization with a roadmap upon which it can build a marketing strategy since marketing research helps manager understand the market and audience better in terms of interests, requirements etc.
2) Identifying Opportunities:
Marketing research helps the manager understand the need for the market in an in-depth manner. Through marketing research, a manager gets to know how he can manufacture his products to derive customer satisfaction levels, how to distribute the products, how to collect feedbacks etc. which helps him formulate a better marketing strategy through a thorough understanding of different opportunities present in the market.
3) Effective Communication:
Marketing research also allows the marketer to understand which forms of different communication channels will work together to attract and gain more market share. This research also helps him understand which forms of social media he needs to monitor to understand the brand image in the eyes of users across internet.
Essentials of Marketing Research 3rd Edition by Joseph Hair ,Mary Celsi ,Robert Bush,David Ortinau
لماذا لم يعجبك هذا التمرين؟
أخرى 8 أحرف كحد أدنى و 255 حرفاً كحد أقصى
حرف 255
