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Essentials of Marketing Research 3rd Edition by Joseph Hair ,Mary Celsi ,Robert Bush,David Ortinau
النسخة 3الرقم المعياري الدولي: 978-0078028816Essentials of Marketing Research 3rd Edition by Joseph Hair ,Mary Celsi ,Robert Bush,David Ortinau
النسخة 3الرقم المعياري الدولي: 978-0078028816 تمرين 2
What improvements in retailing strategy might be attributed to the results obtained from shopper marketing studies?
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Marketing:
Marketing refers to the function of management through which an organisation tries to promote its goods and services within a target audience and market to gain more share.
Market Research:
Marketing research refers to the function of gathering actionable data and intelligence about a market from different primary and secondary sources with the aim of building an effective and efficient marketing plan.
Shopper Marketing Study:
Shopper marketing study is a type of data collection and analysis technique through which marketers try to understand how different consumers behave across different channels while making a purchase decision.
Let's understand some of the improvements that can be attributed to retail strategy using an effective shopper marketing strategy:
1) Retail Store Layout:
If it is found that best sellers in a physical store are the goods which are kept in front of the store then those goods can be kept at a different location to motivate shoppers to move around the store which will help the store upsell different items.
2) Effective Communication:
Effective shopper marketing strategy allows marketers to understand which communication channel is most utilised by the consumers. These channels can then be utilized to send product promotions, offers and suggestion which will help the store to potentially increase their sales, page visit and brand awareness.
Marketing refers to the function of management through which an organisation tries to promote its goods and services within a target audience and market to gain more share.
Market Research:
Marketing research refers to the function of gathering actionable data and intelligence about a market from different primary and secondary sources with the aim of building an effective and efficient marketing plan.
Shopper Marketing Study:
Shopper marketing study is a type of data collection and analysis technique through which marketers try to understand how different consumers behave across different channels while making a purchase decision.
Let's understand some of the improvements that can be attributed to retail strategy using an effective shopper marketing strategy:
1) Retail Store Layout:
If it is found that best sellers in a physical store are the goods which are kept in front of the store then those goods can be kept at a different location to motivate shoppers to move around the store which will help the store upsell different items.
2) Effective Communication:
Effective shopper marketing strategy allows marketers to understand which communication channel is most utilised by the consumers. These channels can then be utilized to send product promotions, offers and suggestion which will help the store to potentially increase their sales, page visit and brand awareness.
Essentials of Marketing Research 3rd Edition by Joseph Hair ,Mary Celsi ,Robert Bush,David Ortinau
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