Essentials of Marketing Research 3rd Edition by Joseph Hair ,Mary Celsi ,Robert Bush,David Ortinau

تمرين 4

Comment on the following statements:
a. The primary responsibility for determining whether marketing research activities are necessary is that of the marketing research specialist.
b. The information research process serves as a blueprint for reducing risks in making marketing decisions.
c. Selecting the most appropriate research design is the most critical task in the research process.