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book Essentials of Marketing Research 3rd Edition by Joseph Hair ,Mary Celsi ,Robert Bush,David Ortinau cover

Essentials of Marketing Research 3rd Edition by Joseph Hair ,Mary Celsi ,Robert Bush,David Ortinau

النسخة 3الرقم المعياري الدولي: 978-0078028816
book Essentials of Marketing Research 3rd Edition by Joseph Hair ,Mary Celsi ,Robert Bush,David Ortinau cover

Essentials of Marketing Research 3rd Edition by Joseph Hair ,Mary Celsi ,Robert Bush,David Ortinau

النسخة 3الرقم المعياري الدولي: 978-0078028816
تمرين 2
Develop a moderator's guide that could be used in a focus group interview to investigate the following question: What does "cool" mean to teens and how do teens decide what products are "cool"?
التوضيح
موثّق
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To facilitate a focus group interview, t...

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Essentials of Marketing Research 3rd Edition by Joseph Hair ,Mary Celsi ,Robert Bush,David Ortinau
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