Essentials of Marketing Research 3rd Edition by Joseph Hair ,Mary Celsi ,Robert Bush,David Ortinau

تمرين 6

Outback Steak, Inc., is concerned about the shifting attitudes and feelings of the public toward the consumption of red meat. Chris Sullivan, CEO and cofounder of Outback Steak, Inc., thinks that the "red meat" issues are not that important because his restaurant also serves fish and chicken entrées. Select any two "projective interviewing" techniques that you think would be appropriate in collecting data for the above situation. First, defend your choice of each of your selected projective interviewing techniques. Second, describe in detail how each of your two chosen techniques would be applied to Sullivan's research problem at hand.