Essentials of Marketing Research 3rd Edition by Joseph Hair ,Mary Celsi ,Robert Bush,David Ortinau

تمرين 8

EXPERIENCE THE INTERNET. Visit Context Research Group at www.contextresearch.com. Review one of the studies they have online. Could the research topic be addressed with surveys or focus groups? What insights, if any, do you think the researchers gained because they used ethnography rather than surveys or focus groups?