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book Essentials of Marketing Research 3rd Edition by Joseph Hair ,Mary Celsi ,Robert Bush,David Ortinau cover

Essentials of Marketing Research 3rd Edition by Joseph Hair ,Mary Celsi ,Robert Bush,David Ortinau

النسخة 3الرقم المعياري الدولي: 978-0078028816
book Essentials of Marketing Research 3rd Edition by Joseph Hair ,Mary Celsi ,Robert Bush,David Ortinau cover

Essentials of Marketing Research 3rd Edition by Joseph Hair ,Mary Celsi ,Robert Bush,David Ortinau

النسخة 3الرقم المعياري الدولي: 978-0078028816
تمرين 1
In your judgment, what level of scale design would be the most appropriate in creating the necessary scale measurements for collecting primary data on each construct?
التوضيح
موثّق
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Scales can be categorized into comparati...

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Essentials of Marketing Research 3rd Edition by Joseph Hair ,Mary Celsi ,Robert Bush,David Ortinau
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