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book Essentials of Marketing Research 3rd Edition by Joseph Hair ,Mary Celsi ,Robert Bush,David Ortinau cover

Essentials of Marketing Research 3rd Edition by Joseph Hair ,Mary Celsi ,Robert Bush,David Ortinau

النسخة 3الرقم المعياري الدولي: 978-0078028816
book Essentials of Marketing Research 3rd Edition by Joseph Hair ,Mary Celsi ,Robert Bush,David Ortinau cover

Essentials of Marketing Research 3rd Edition by Joseph Hair ,Mary Celsi ,Robert Bush,David Ortinau

النسخة 3الرقم المعياري الدولي: 978-0078028816
تمرين 2
For each construct, design an example of the actual scale measurement that could be used by Burke, Inc. to collect the data.
التوضيح
موثّق
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A single-item measure for repeat purchas...

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Essentials of Marketing Research 3rd Edition by Joseph Hair ,Mary Celsi ,Robert Bush,David Ortinau
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