Essentials of Marketing Research 3rd Edition by Joseph Hair ,Mary Celsi ,Robert Bush,David Ortinau

تمرين 2

Assume you are conducting a study to determine the importance of brand names and features of mobile phone handsets. What types of questions would you use-open-ended, closed-ended, scaled?-and why? Suggest six to eight questions you would ask and in what sequence you would ask them. Pretest the questions on a sample of students from your class.