Essentials of Marketing Research 3rd Edition by Joseph Hair ,Mary Celsi ,Robert Bush,David Ortinau

تمرين 2

Select the Santa Fe Grill data or one of the other databases provided with this text (see Deli Depot, Remington's, Qualkote, or Digital Recorder Survey on the website), analyze the data using the appropriate statistical techniques, prepare a PowerPoint presentation of your findings, and make the presentation to your research class.
a. Select an appropriate variable from the data set and prepare a simple bar chart of the findings in SPSS.
b. Select an appropriate variable from the data set and prepare a simple pie chart of the findings in SPSS.
c. Select a group of thematically related items that are on metric scales. Present the results in a table and also in a bar chart using SPSS.
d. Find two categorical items that are appropriate for a Crosstab and present your results in a bar chart made with SPSS.
e. Find a categorical independent variable and interval level dependent variable. Present the results in a bar chart made with SPSS.
f. Choose an outcome variable that can be explained by two or more independent variables. Run a regression and then develop a diagram (using PowerPoint or Word) that displays your findings.