Essentials of Marketing Research 3rd Edition by Joseph Hair ,Mary Celsi ,Robert Bush,David Ortinau

تمرين 3

There are several PowerPoint presentations for the Santa Fe Grill Restaurant study on the book's website at www.mhhe.com/hairessentials3e. The presentations demonstrate how findings of a statistical analysis of data from a survey can be reported. Review the presentations and select the one you believe most effectively communicates the findings. Justify your choice.