New Perspectives on Computer Concepts 2013: Comprehensive 15th Edition by June Jamrich Parsons,Dan Oja

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Suppose that you own a small bookstore located in a mall. Business seems to be declining, and you suspect that many of your former customers are now shopping at online bookstores. What can you do about declining sales? You realize that this problem falls into the category of a(n) problem, and you might not be able to solve it using the data supplied by your MIS.