Balanced scorecard for a service company American Express Company is a major financial services company, noted for its American Express ® card. Some of the performance measures used by the company in its balanced scorecard follow: 11eb720d_3ead_0688_a6e4_ab0fee822d4e_SM1487_00 For each measure, identify whether the measure best fits the innovation, customer, internal process, or financial dimension of the balanced scorecard.

Accounting 26th Edition by Carl Warren ,Jim Reeve ,Jonathan Duchac

النسخة 26الرقم المعياري الدولي: 978-1337498159

Accounting 26th Edition by Carl Warren ,Jim Reeve ,Jonathan Duchac

النسخة 26الرقم المعياري الدولي: 978-1337498159

تمرين 21

Balanced scorecard for a service company
American Express Company is a major financial services company, noted for its American Express ® card. Some of the performance measures used by the company in its balanced scorecard follow:

For each measure, identify whether the measure best fits the innovation, customer, internal process, or financial dimension of the balanced scorecard.

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موثّق

Average card member spending Customer-de...