Business 12th Edition by William Pride,Robert Hughes,Jack Kapoor

تمرين 1

SOCIAL MEDIA EXERCISE
American Express's "Open Forum" is a Web site that is designed for small business owners (www.openforum.com). Do a search using a search engine like Google or Bing and you will also find its presence on Tumblr and Pinterest. Take a look at the Open Forum Web site and answer the following questions.
1. What questions can Open Forum answer for business owners?
2. Develop a list of five issues or topics that you feel illustrates how American Express does an effective job of presenting information on this Web site.