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Business 12th Edition by William Pride,Robert Hughes,Jack Kapoor
النسخة 12الرقم المعياري الدولي: 978-1133595854Business 12th Edition by William Pride,Robert Hughes,Jack Kapoor
النسخة 12الرقم المعياري الدولي: 978-1133595854 تمرين 2
JOURNALING FOR SUCCESS
Discovery statement: This chapter explained the importance of product branding.
Assignment
1. Thinking about the brands of products that you use, to which brand are you the most loyal? Explain the functional benefits of this brand.
2. Beyond the functional benefits, what does this brand mean to you?
3. Under what set of circumstances would you be willing to change to another competing brand? 4. Discuss how you first began to use this brand.
Discovery statement: This chapter explained the importance of product branding.
Assignment
1. Thinking about the brands of products that you use, to which brand are you the most loyal? Explain the functional benefits of this brand.
2. Beyond the functional benefits, what does this brand mean to you?
3. Under what set of circumstances would you be willing to change to another competing brand? 4. Discuss how you first began to use this brand.
التوضيح
موثّق
موثّق
1.Brand Loyalty:
Brand loyalty is when ...
Business 12th Edition by William Pride,Robert Hughes,Jack Kapoor
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