Business 12th Edition by William Pride,Robert Hughes,Jack Kapoor

تمرين 1

To keep up with rising demand for Chobani Greek yogurt, more than four dozen refrigerated tanker trucks filled with milk drive to the company's production facility in upper New York State every day. After the milk is made into yogurt, mixed with fruit for flavored varieties, and poured into plastic cups, convoys of refrigerated trucks take the yogurt to Chobani's coast-to-coast network of retailer partners. In all, Chobani produces 2 million cases of Greek yogurt every week and remains the brand to beat in its category.
When Chobani introduced Champions, its Greek yogurt for children, the product line gained wide distribution in a short time, thanks to strong retail connections. Now the company is testing international distribution, partnering with Loblaw's in Canada and Woolworths in Australia. Watch for retail tests in other markets and new flavors for adults and children as Chobani continues its expansion.
Questions
When Chobani decided to pursue distribution in big retail chains, what level of market coverage was it aiming for? Why was this appropriate?